Is Thinking You're Distractible Costing You Clients?

Thinking distraction is the reason you aren’t more successful in business is a mistake I see entrepreneurs make all the time. 

It’s easy to think that when you repeatedly find yourself dropping what you’re doing to take care of that needy friend, the aging parent or cleaning your house instead of marketing your services.

But we all live in the same world of potential distraction, and yet there are successful business owners out there who know how to wake up in the morning, set an intention, see it through day after day, and grow a profitable business.

So what’s the difference between the entrepreneur that’s side-lined by distraction, and the one who stays on track and is successfully growing her business?

Well, the distracted entrepreneur isn’t actually distracted at all. 

The real issue is that you are engaging in distraction to avoid something deeper that's going on.

Telling yourself that you need to drop what you’re doing to take care of someone else when it isn’t a true emergency, or spending your day doing everything other than the marketing tasks you need to get done isn’t about distraction - it’s a way of ignoring your emotions.

Think about it this way - have you ever avoided doing a Facebook live or giving your elevator speech in public because when you do your heart races? Why do you avoid those tasks?

You already know it’s not because of distraction. 

There is something about the task that is triggering you - it’s touching a wound that’s deep down inside.  Instead of feeling the pain, facing it and working through it, you wiggle out of the task by switching gears, avoiding it all together and blaming the people in your life or your distractibility for not making progress.

Owning a business is the most intense form of personal development you could ever embark upon. There are layers upon layers of emotional baggage that you must actively work through in order to achieve success.

And these pains, these wounds that you have, simply because you’re human and we all have them, don’t just go away on their own. They must be acknowledged and healed or they will continue to sabotage you in the sneakiest of ways, like pulling you away from your business while wearing the mask of distraction. 

So how do the most successful business owners move past this emotional sabotage and step into success?

1. They start by getting real. They quit kidding themselves with their stories about how they’ve already worked through something from their past because they went to therapy 20 years ago. They own their stuff, even if it’s old stuff that resurfaces time and time again.
2. They develop their ability to hear the story they are telling themselves and analyze it for truth. They become skillful observers of their mind and learn to make distinctions between stories of their ego and their essential self. 
3. They get support. They hire coaches, healers or spiritual teachers so they can move past their fears. They overcome their blocks and learn to let go of the things that no longer serve them.
4. They accept that personal development is a lifelong journey and that their growth is never ever done. They stop seeking a place of "arrival" and instead accept their human nature and learn to work through their self-imposed limits each and every day. 

If you continue to think that the reason you aren’t progressing is because you’re easily distracted, you risk finding yourself in the exact same place a year from now. 

Isn't it time to let go of this belief, face your wounds, and acknowledge what needs to be healed?

​When you do this, you can become the business owner you need to be so that you can share your gifts with the world and fulfill your heart’s deepest desires of serving and helping other people. 

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If you’re ready to get honest with yourself about the real reason you’re distracted day after day and want to make real things happen in your business, let's chat.  

Put your thoughts below and let's see if we can breakthrough to the truth of what's going on for you!